This study aims to determine the effect of firm size proxied by Total assets (Ln), Leverage proxied by Debt to Equity Ratio (DER), and Profitability proxied by Return On Equity (ROE) with firm value indicated by price to book value. The population in this study is consumer goods industry sector listed on the Indonesia Stock Exchange in the period of 2016-2018. The sampling technique used in this study is purposive sampling with certain criteria, and obtained 26 consumer goods industry sector with a research period of three years, so the total sample as many as 78 data. Data analysis was performed using Microsoft Excel 2019 and E-Views 10. And hypothesis testing in this study used panel data regression analysis. The results showed that Leverage had a positive effect on value of the firm, while firm size and profitability did not affect the value of the firm.