The concept of marketing aims to produce products that meet the needs and desires of buyers and not the wishes of the company, all marketing activities carried out by hospitals to produce competitive advantages that follow the cycle, all activities must be directed to create superior value for customers.

The research design used in this study is research using qualitative methods by analyzing primary and secondary data and involving most decision makers and stakeholders to identify aspects of marketing plans.

The strategy that must be implemented is to support aggressive growth policies, namely: market penetration strategies, market development, and product development.

RSUD Cileungsi still trusts in providing health services to the community with a target of services for mothers and children aged 25-64 years, by adopting marketing strategies in the form of hiring, training, and motivating employees through training, providing opportunities for assignments and or study permits. , as well as providing rewards and punishment, word of mouth, publicity, holding events more often, forming marketing teams, becoming sponsors in health checks and implementing an active marketing strategy that is by means of the "jemput bole" system.